WHO ARE WE?

Embrace Royalty was created in 2025 by our CEO Erica Tucker. After losing her grandfather, Erica was struggling to feel confident and strong. As a stay at home mom to three small children, she began to pray and ask God to reveal her purpose. After lots of self work, she rediscovered a passion for writing and developed a strong desire to help others. It was during this time four children books were written and Embrace Royalty was born. In a world where we can often be bombarded with negativity, Embrace Royalty strives to be a light in the darkness. With her children continuing to inspire the brand, she hopes to spread positivity, joy, and self confidence to anyone who may need a little reminder of how awesome they truly are!